W: about


Imagine, you are 3 years old, you’ve just woken up, ready for the new day to begin. You want to start doing something new, something brilliant, something beautiful. You’re not yet quite sure what that thing is, so what do you do? You jump up and say: ‘I’m going to do WATIETS!’
Excited you step into the world looking for WATIETS.

WATIETS is a Dutch wordplay on -why-something-what-. A certain something, or as the French say: je ne sais quoi. It is a phase young children go through when growing up. They start making all sorts of clever observations. We are proud, and rightly so, to have kept hold of this inquisitive phase; we like to question the things we come across and have adopted this curious mindset into our daily work. Being inquisitive constantly helps us to explore possibilities, be intuitive and stretch our boundaries.

WATIETS is a cooperation of two Dutch freelance designers, Chris van Middendorp and Sarah Meije Pieterse, who share their vision on design. We try to maintain our curious mind and translate our wonders into designs. We have been working together successfully since 2009, working on various assignments and for many companies.

When at work for companies, we start by looking at the possibilities that are open.
Which paths can be taken that are new and fresh, but still fit within the company’s route?
What did we find, travelling around the globe, visiting trade shows and exhibitions, that is of use in this assignment?
What trends are happening that we need to consider?
We can help developing new concepts, and next to that we also love to work on beautiful designed products.

We hope you will enjoy WATIETS just as much as we do!

Hello, I am Sarah Meije Pieterse

Hi, I am Chris van Middendorp