BMA office chair designs W: forecast & concept

How does a small unknown business stand out between the big and very well known brands?
We did research on the current and future business possibilities for office chairs.
What social trends are useful? ‘Working from home’ and ‘woman in the office’
became new starting points, both in development as in the board of direction of BMA.

Client
BMA ergonomics
Date
September 15, 2009



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